A day at a flower farm
Some shoots are just a nice fit. Spending half a day filming for Nice Bunch, the ethical floral design studio and flower farm founded by Sula and Oliver Jones, was exactly that. As a freelance videographer working across Somerset and Bath, I was commissioned to capture ground and aerial drone videography across their cutting garden in Compton Dundon, near Somerton, producing brand video content for their website and Instagram — fully colour graded and delivered as ready-to-post assets.
This post walks through the brief, the shoot, the edit, and why brand videography and drone content are becoming essential tools for florists, flower farms and independent Somerset and Bath businesses who want to stand out online. It's also a good example of the kind of freelance videography Somerset work I take on regularly — half-day and full-day shoots for small businesses that need a proper content library, not just a single polished advert.
About Nice Bunch: Bath & Somerset's Ethical Florist and Flower Farm
Nice Bunch is a floral design studio and working flower farm based across Bath, Somerton and London. Founded by Sula Jones (née Bailie) — a Covent Garden Academy of Flowers-trained florist who previously worked with Dior, Harrods and The Ritz — and her husband Oliver, formerly of the advertising world and now Marketing Board Director at Flowers From the Farm, the studio has built a name for wild, seasonal, textured floral design rooted in sustainability.
Their cutting garden grows chemical-free, pesticide-free flowers between April and October using a no-dig approach that protects soil health, and the wider business avoids floral foam, single-use plastics and flown-in flowers wherever possible. It's an ethos that comes through in everything they make — from bridal bouquets and large-scale event installations to dried flower window displays for brands like raawii, Monica Vinader, Lick Paint and Peter Jones (John Lewis).
That combination — a working farm, a design studio and a growing brand client list — gave me a lot to work with for a video shoot: rows of seasonal blooms, greenhouse and poly tunnel detail, hands-on floristry, and the wider Somerset countryside setting.
The Brief: Video Content Built for the Whole Marketing Funnel
Nice Bunch needed content that could do several jobs at once: hero footage for their homepage, b-roll for their shop and wedding pages, and short-form video for Instagram Reels and Stories. Rather than a single polished promo, the brief called for a flexible content library — footage that could be cut down, repurposed and reused across the year as their farm and studio move through the seasons.
That meant planning a shoot day that covered:
Ground footage of the flower farm, the cutting garden beds, the poly tunnel and studio floristry work in progress
Aerial drone footage capturing the scale of the farm, the layout of the growing beds and wider Somerset countryside context
Product and detail shots of fresh-cut flowers, dried arrangements and the finished bunches ready for delivery
Behind-the-scenes content showing the hands-on, small-batch nature of the business — a key part of the Nice Bunch story and their sustainability messaging
On Location: A Half-Day Aerial and Ground Video Shoot in Somerset
I spent half a day on site combining ground-based filming with drone videography to get both the intimate, tactile detail of the flowers and the bigger-picture aerial perspective of the farm itself. Working as a freelance drone videographer in Somerset, this kind of dual approach — ground plus air — is something I build into most farm, garden and countryside shoots, because the two perspectives tell very different parts of the same story.
Working around natural light and the practical rhythm of a working farm, I shot a mix of static, handheld and aerial sequences: rows of daffodils, ranunculus and seasonal stems catching the light, the studio space where bunches are made up, and sweeping drone passes over the growing beds and poly tunnel. The goal throughout was footage that felt authentic to how Nice Bunch actually works, not overly staged — in keeping with their wild, natural brand aesthetic.
Drone Photography and Videography: Why Aerial Footage Makes the Difference
Drone photography and videography have become one of the most requested parts of my freelance videography work across Somerset, and shoots like this one show exactly why. From ground level, a flower farm reads as rows of individual blooms. From the air, it reads as a landscape — the full pattern of the growing beds, the scale of the poly tunnels, the relationship between the farm and the surrounding Somerset countryside. That aerial perspective is something a phone camera or a standard ground shoot simply can't replicate.
As a licensed drone operator, I plan every aerial shoot around airspace rules, site safety and weather, then combine steady wide establishing shots with slower, more deliberate reveals — flying low over the crop rows before rising to show the wider farm, for example. For flower farms, vineyards, wedding venues and rural businesses across Somerset and Bath, this kind of drone videography does a lot of heavy lifting for a website hero video or an opening Reel: it sets the scene, communicates scale, and gives a sense of place in the first few seconds, before the footage moves into ground-level detail.
Drone photography also has a quieter, practical use: still aerial images pulled from the same flight can double up as landscape shots for a homepage banner, a press pack or a seasonal social post — meaning one short aerial pass can generate both video and photography assets from a single shoot.
Colour Grading to Match the Nice Bunch Brand
Raw footage is only half the job. Once filming wrapped, I colour graded every clip to match Nice Bunch's existing brand style — the warm, natural, slightly muted palette that runs through their photography, packaging and social presence. Getting the colour grade consistent with a brand's existing visual identity matters enormously for a business like this: it means new video content sits seamlessly alongside existing photography on their website and Instagram feed, rather than looking like a bolt-on.
This is a step that's easy to skip and immediately obvious when it's missing. Consistent colour grading across a brand's video and photo library builds recognisability — something particularly valuable for a florist and flower farm whose visual identity is central to how clients (brides, brands, retailers) choose to work with them.
Multi-Format Delivery: Website and Instagram
The final stage was exporting the graded footage into a full set of platform-ready assets, sized and formatted for where Nice Bunch actually publishes:
Landscape 16:9 cuts for the website homepage and portfolio pages
Vertical 9:16 edits for Instagram Reels and Stories
Square 1:1 versions for Instagram feed posts
Trimmed short-form clips alongside longer-form b-roll for future editing
Delivering content this way — rather than a single finished video — means Nice Bunch can pull from a ready-made library whenever they need fresh content, without commissioning a new shoot every time they want to post.
Why Video and Drone Content Matters for Florists and Flower Farms
Flowers are inherently visual, seasonal and tactile — which makes video one of the most effective marketing tools available to florists, flower farms and event florists. A short piece of drone footage showing a working flower farm, or a close-up video of a bouquet being made, communicates craft, scale and provenance in a way a static photo often can't.
For ethical and sustainable brands specifically, video is also a trust signal. Being able to show a no-dig cutting garden, chemical-free growing beds or the actual hands making up an order backs up sustainability claims with visible proof — which matters more and more to couples booking wedding florists and to brands choosing installation partners.
Freelance Videographer Somerset: Get in Touch
I'm a freelance videographer based in Wells, Somerset, working across Bath, the South West and beyond, specialising in brand video, drone photography and drone videography, and colour grading for small businesses that want content built properly around their brand — not a one-off video that never gets reused.
If you run a florist, flower farm, hospitality brand or independent business in Somerset, Bath or the wider South West and want video content — aerial drone footage, ground filming, colour grading and multi-platform delivery — get in touch. I'd love to talk through what a shoot could look like for you.
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